2. Website design and content
- Content development
- Page design and layout
- Brand copy development
- Content management and web application framework for publishing content via the custom CRM platform, MODX.
- SEO optimization
3. Social media management & marketing
- Crafting, scheduling, and executing social media posts
- Developing social media calendars monthly
- Creating social media analytics performance reports quarterly
- Creating, updating, and managing social media and digital marketing projects via Asana
- Implementing new and trending social media strategies, resulting in a 20% increase in engagement over 2 months
4. Social media toolkits and essentials
An essential toolkit included the following:
- Introduction to the topic: Explains the purpose of our posts, the content we are sharing, and the role of the toolkit in our social media strategy.
- Five post options for LinkedIn, Meta, and Instagram
- Color palette and picture themes
- Seven relevant and trending hashtags
- Company "About Us" information
- Branding guidelines, including language, tags, and other stylistic elements
- Optimal posting days and times, based on tracking tools like Google Analytics, LinkedIn Insights, and Instagram Insights