1. Korcomptenz, USA (Contract-based)
Digital Marketing Specialist
As a marketing specialist, I drive impactful content strategies that elevate brand presence and engagement across digital and print platforms. With a keen focus on aligning messaging with business objectives, I collaborate with cross-functional teams to shape the brand’s voice, ensuring compelling storytelling that resonates with target audiences.
I have successfully developed and executed data-driven content strategies, increasing brand engagement, lead generation, and organic traffic. By leveraging SEO-optimized content across websites, blogs, social media, and email campaigns—powered by tools like SEMrush, Ahrefs, and Google Analytics—I have significantly improved search rankings and online visibility.
Beyond strategy, I integrate AI-driven marketing tools and data science techniques to enhance personalization, audience segmentation, and sentiment analysis. From machine learning applications to continuously optimizing AI-powered SEO, I stay at the forefront of digital innovation, ensuring content remains relevant, engaging, and performance-driven.
2. ACT Foundation, USA (Freelance)
Marketing Consultant and Strategist
As a marketing consultant for the ACT Foundation, a nonprofit dedicated to poverty alleviation and community empowerment, I played a pivotal role in enhancing brand visibility and engagement. Through freelance marketing efforts, I led web development, content creation, and social media strategies that strengthened the foundation’s digital presence. By conducting A/B testing and managing targeted paid campaigns on Facebook, Instagram, and TikTok, I successfully increased social media engagement by 15% in just one month.
I spearheaded a full-scale brand redesign to elevate ACT’s market presence, creating a comprehensive Brand Visual Identity kit that refined color schemes, typography, visual elements, and marketing collaterals. Informed by extensive market research and competitor analysis, I identified key growth opportunities across North and South America, guiding strategic outreach and positioning.
Beyond digital initiatives, I developed and executed high-impact campaigns, including multi-state blood donation drives, and facilitated bi-weekly state coordinator meetings to align marketing efforts. I cultivated strong relationships with community partners and stakeholders, amplifying the foundation’s mission. Regular performance assessments and data-driven insights allowed me to refine strategies and optimize future engagement.
3. The Global Impact Investing Network (GIIN), New York City, NY)
Marketing & Communications Associate
During my tenure at the GIIN, I spearheaded all aspects of marketing initiatives and played a pivotal role in executing programs aimed at elevating brand awareness, bolstering brand presence, and attracting the target audience to the organization's core services.
I was responsible for developing, managing, and implementing social media, digital, and email marketing campaigns, and creating compelling content across various platforms, resulting in a 45% increase in web traffic over 6 months and a 27% increase in social media engagement over 1 month.
Additionally, I collaborated closely with internal teams and external stakeholders to ensure cohesive messaging and effective cross-promotion strategies. This role also required staying up-to-date on emerging trends and honing my attention to detail, research, analytical, creative, and communication skills.
I wore multiple hats, acting as a liaison between internal teams, reporting to the CMO, presenting marketing campaign reports to the Marketing and Events team, and sometimes even assisting the Events Director with managing global events. These roles led to the acquisition of new responsibilities and the diversification of my roles and skills.
4. MarketCast LLC, New York City, NY
Research Analyst, Custom Research, Brands & Lifestyle Team
At MarketCast, a truly full-service agency, I had the opportunity to engage in a wide range of responsibilities, including qualitative and quantitative research, insightful data collection, and data science. I tackled unique business challenges for industry leaders such as Lululemon, Peloton, Nike, Louis Vuitton, Getty Images, Lego, Remington Haircare Inc., and Infiniti Cars.
My role involved conducting qualitative research techniques through methods such as in-depth interviews, ideation, ethnographic studies, and focus groups. Additionally, I performed quantitative research including big data analysis, surveys, and experiments. From day one, I hit the ground running, delivering actionable insights that contributed to strategic decision-making and client success.
5. Rightwords Publications Pvt Ltd, Pune, India
Marketing Strategist
At Rightwords, I was heavily responsible for preparing and implementing social media strategies for LinkedIn, Instagram, X (Twitter), and Facebook. I monitored market trends by creating financial and market reports and implemented suitable marketing strategies that boosted overall brand health by 20% in 5 months.
Furthermore, I created a website and print media content for seven different industry leaders including Pallod (multi-designer clothing store), Sancheti Hospital, Indus International School, and Le Plaisir Cafe, all located in Pune India. This included magazine articles and creatives, brochures, newspaper articles, billboards, and outdoor advertising.
Additionally, I conducted competitor and sentiment analysis to gain impactful insights on social media performance, which helped retain 100% of old clients and acquire three new clients during the lowest-performing period of the company. Collectively, this resulted in acquiring new projects worth $10,000 during the COVID-19 pandemic national lockdown in India.
