Education

Master of Science, Social Media & Mobile Marketing

Pace University, NYC                                                                

Leadership 

• Pace Indian Student’s Association, Marketing Manager
• Lubin Graduate Marketing Society, Marketing Manager 

Bachelor of Science in Marketing with a Concentration in Business of Fashion

Rutgers University, NJ              

Leadership 

• Rutgers Indian Student’s Association, Vice President
• Rutgers Women in Business, Marketing & Member Relations Committee Head                                                       

1. The Global Impact Investing Network (GIIN), New York City, NY

Marketing & Communications Associate

During my tenure at the GIIN, I spearheaded all aspects of marketing initiatives and played a pivotal role in executing programs aimed at elevating brand awareness, bolstering brand presence, and attracting the target audience to the organization's core services. 

I was responsible for developing, managing, and implementing social media, digital, and email marketing campaigns, and creating compelling content across various platforms, resulting in a 45% increase in web traffic over 6 months and a 27% increase in social media engagement over 1 month. 

Additionally, I collaborated closely with internal teams and external stakeholders to ensure cohesive messaging and effective cross-promotion strategies. This role also required staying up-to-date on emerging trends, and honing my attention to detail, research, analytical, creative, and communication skills.

I wore multiple hats, acting as a liaison between internal teams, reporting to the CMO, presenting marketing campaign reports to the Marketing and Events team, and sometimes even assisting the Events Director with managing global events. These roles led to the acquisition of new responsibilities and the diversification of my roles and skills. 

2. MarketCast LLC, New York City, NY 

Research Analyst, Custom Research, Brands & Lifestyle Team

At MarketCast, a truly full-service agency, I had the opportunity to engage in a wide range of responsibilities including qualitative and quantitative research, insightful data collection, and data science. I tackled unique business challenges for industry leaders such as Lululemon, Peloton, Nike, Louis Vuitton, Getty Images, Lego, Remington Haircare Inc., and Infiniti Cars.

My role involved conducting qualitative research techniques through methods such as in-depth interviews, ideation, ethnographic studies, and focus groups. Additionally, I performed quantitative research including big data analysis, surveys, and experiments. From day one, I hit the ground running, delivering actionable insights that contributed to strategic decision-making and client success.

3. Rightwords Publications Pvt Ltd, Pune, India

Marketing Strategist 

At Rightwords I was heavily responsible for preparing and implementing social media strategies for LinkedIn, Instagram, X (Twitter), and Facebook. I monitored market trends by creating financial and market reports and implemented suitable marketing strategies that boosted overall brand health by 20% in 5 months.

Furthermore, I created a website and print media content for seven different industry leaders including Pallod (multi-designer clothing store), Sancheti Hospital, Indus International School, and Le Plaisir Cafe, all located in Pune India. This included magazine articles and creatives, brochures, newspaper articles, billboards, and outdoor advertising. 

Additionally, I conducted competitor and sentiment analysis to gain impactful insights on social media performance, which helped retain 100% of old clients and acquire three new clients during the lowest-performing period of the company. Collectively, this resulted in acquiring new projects worth $10,000 during the COVID-19 pandemic national lockdown in India.